By Billy The Kid / Word on the Street / 7th March 2017
Seeing “Grow Up” as a campaign slogan connected to Mercedes Benz immediately conjures up images of a couple pompous, old bankers chilling at the country club, but the crew at Benz have taken it in a completely different direction, and we love it. The campaign ties into the all the myths surrounding growing up and what you’re “supposed to do”. Check the side-bar for more.
The video revolves around Rocky’s life growing up and the influence of his older brother, who was tragically killed, but not before instilling the self belief and drive that has got A$AP to where he is today – with a “Real Job” as a Hip-Hop superstar.
Pretty powerful stuff
The Halfway Crooks
For more from A$AP Rocky check out his interview with Snoop here. Things get properly out of control