Puma Changes the Game

By Billy The Kid / Kicks | Lids / 16th March 2017

Puma has been a stand out brand in the last couple years in terms of innovation. They have completely revamped their style and locally have connected themselves with some of the slickest in the game, such as: Riky Rick.

With their latest “Clyde”¬†edition of the Walt Fraziers¬†(another one of the coolest cats in the game), they’ve had a dig another at innovation, attaching some retro style socks to the shoe itself. We love the thinking and the execution.

Let us know your thoughts in the comments.


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